They went from a fad to a real potential. It is especially by making a summary of the trends of the year 2018, which is coming to an end, that we realize that the different companies are snapping up this new trend. Some influencers even become muses for brands like Reebok, Clarins, Schwarzkopf and many more. They allow brands to expand their circle of customers as well as prospects, especially if the chosen influencer has a rather developed community. In addition to influencers, followers themselves become an asset in communication since they become real players in brand strategies.
Social networks As several articles on our blog explain to you, social networks are no longer simple exchange and communication platforms. They are always in vogue on the side fax list of users, and necessary in the communication of a company. You know that each social network has already been at the top of the trends. Snapchat, for example, has been a dazzling success, especially among young people. The trend is now reversing as young people are turning to Instagram instead, as confirmed by the recent studyof investment bank Pipper Jaffray. Social media is also not without the trend of influencers. It's the perfect combo for corporate communication managers.
Social networks will be used on the one hand by influencers to spread their messages and on the other hand, to create a direct link with the official account of the company for which they work. Conclusion These 2018 digital trends allow brands to perfect and optimize their communication strategy with the aim of better meeting consumer needs. Our teams attach a certain importance to following them closely in order to offer our customers ever more innovative and effective solutions.