If you decide to start a business or start a new email list business and build a SaaS business from 0 to 1, would you prefer to find a sales leader or a market leader? I believe that more than 95% of the CEOs in China will choose to find an excellent sales leader, but this answer may be wrong. Jason Lemkin, the godfather of the American SaaS industry, once pointed out that the market VP should appear earlier than the sales VP. Jason Lemkin's point is simple, a good marketing VP can bring a lot of benefits: Businesses can better manage customers by optimizing the funnel Improve sales efficiency .
This article will start with the growth of start-up email list SaaS companies and share some interesting thoughts from Baichuan. 1. Carry on the performance and let the B2B marketing department say goodbye to the "vase" With the gradual increase of growth pressure, it is not difficult for us to feel that enterprises, especially B2B enterprises, have increasing expectations for the market department, but how important can the market department really be? The answer is that when business growth stalls, marketing leaders may be the first to get fired.
According to Accenture's "Disruptive Growth Opportunities for Corporate Leaders", 40% of CEOs believe that CMOs are often the first to be held accountable when companies fail to meet growth goals. This is the exact opposite of the attitude of many B2B companies in China towards the marketing department: when people talk about performance, they often have little to do with the marketing department. Now, the marketing department not only needs to be linked to the business, but the department leader has also become the number one risk person - the first person to be killed by the company.