Forum Posts

salma akter
Jul 28, 2022
In General Discussions
Look for a job and talk to the boss!" "Promotion! Salary increase!" These two slogans not only brought a lot of traffic to Boss' direct recruitment, but also brought countless scoldings. In this time period when traffic is getting more and more expensive, Boss has obtained a new round of user growth by hiring a method that seems to be too aggressive, and it is in May-July, which is generally considered a low season in the recruitment industry. So, the sudden emergence of Boss' direct recruitment is really just as simple as burning money to buy traffic, as some people have said? Before the text, let's look at a few sets of data: From May to July, when the number of devices of business email list several old players in the recruitment industry did not change significantly (the number of users of Lipin also increased slightly due to its listing in Hong Kong), Boss Zhipin ushered in a wave of contrarian growth. Let’s take a look at the horizontal comparison of the Baidu Index (here, take the domestic recruitment industry giant as a comparison): It can be seen from the above trend charts that the traffic in the recruitment industry is very seasonal, which makes it even more obvious that the advertisements put by Boss Zhipin during the World Cup were successful, at least in terms of the number of users. According to the inherent impression of many people, this is another "melatonin-style" marketing strategy, which uses brainwashing to increase the number of users. As a result, many recruiting practitioners around the author are shouting: Boss Zhijian has burned so much money in the market, and we can do it with this money. The author thinks otherwise. If there is no good product to catch the traffic from market operations, there is no way to really get users. Moreover, recruiting itself is a low-frequency application scenario, whether it is directly recruited by Boss, or whether it is recruiting by Qiancheng Zhilian, it is not intended to tie users to the APP every day. As long as I think of that magical advertisement when I want to change jobs, the marketing will be successful.
More than traffic: Why did Boss Zhipin suddenly emerge?
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salma akter

salma akter

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