Finally one more question regarding digital competence What are the three tools that you use the most or that are most important to you So in the Messenger space it s Microsoft Teams. We use it every day for video conferences but also for our events. This is a very comprehensive package I have not yet used the full scope myself. A tool that is important to us internally our content management system which is linked to our CRM. This enables our partners to maintain everything with one system. Then we also make intensive use of the tools from Google – Google Analytics and Google Search Console – and in connection with this the platform from Uberall which sometimes makes it easier to maintain online entries for example in Google My Business.
This is very crucial for our local discoverability and is a simple whatsapp mobile number list everyday solution. pick up every person in the media world they are in Marketing interview Duden Institute for Learning Therapy Learning is an enormous challenge especially for children with dyslexia or arithmetic weaknesses and the Duden Institute for Learning Therapy helps them with this. Before Corona learning therapy took place in therapy rooms on site how can this be digitized And what does that mean for marketing and communication I spoke to Eva Jurkewitz She is a marketing and public relations officer at the headquarters of the Duden Institute for Learning Therapy and reports in an interview how the company has digitized a traditionally analogue service model where there are growth opportunities and where there are limits.
What is obvious is that the last year was special for everyone and turned things upside down for pretty much all companies. What was it like with you For us the lockdown meant that we first had to close all institutes. And from now on. Nevertheless we wanted to continue to offer our customers a solution. We work in the field of learning therapy and that means that there are children who we couldn t abandon They depend on our help and need a certain continuity in their learning. Our support is really valuable to them and that s why we wanted to find solutions quickly.